Research - Journalism Interactive

Embargoed for Release
Thursday, July 26, 2001, 1 p.m.

Journalism Interactive

New Attitudes, Tools and Techniques
Change Journalism's Landscape

A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers

Conducted by:
Campaign Study Group
Springfield, Virginia

Topline Part Two (Questions 7-9b)

7. What is the most important role your newspaper seeks to play in the community?

 

n size

%

News explainer, providing knowledge

98

32%

News breaker, getting the story first

90

30%

Investigative watchdog

50

16%

Catalyst for community conversation

34

11%

Community steward

29

10%

Disseminator of just the facts

22

7%

Other

9

3%

7b. What is the second most important role your newspaper seeks to play in the community?

 

n size

%

News explainer, providing knowledge

74

22%

News breaker, getting the story first

70

21%

Investigative watchdog

61

18%

Community steward

48

14%

Disseminator of just the facts

47

14%

Catalyst for the community conversation

36

11%

Other

1

0%

7c. What is the third most important role your newspaper seeks to play in the community?

 

n size

%

Investigative watchdog

87

26%

News explainer, providing knowledge

66

19%

Catalyst for community conversation

64

19%

News breaker, getting the story first

44

13%

Community steward

39

12%

Disseminator of just the facts

38

11%

Other

4

1%

7d. What is the fourth most important role your newspaper seeks to play in the community?

 

n size

%

Catalyst for community conversation

76

22%

Investigative watchdog

66

20%

Community steward

62

18%

Disseminator of just the facts

52

15%

News breaker, getting the story first

45

13%

News explainer, providing knowledge

36

11%

Other

4

1%

7e. What is the fifth most important role your newspaper seeks to play in the community?

 

n size

%

Community steward

83

25%

Catalyst for community conversation

67

20%

Disseminator of just the facts

53

16%

Investigative watchdog

43

13%

News explainer, providing knowledge

41

13%

News breaker, getting the story first

40

12%

Other

3

1%

7f. What is the sixth most important role your newspaper seeks to play in the community?

 

n size

%

Disseminator of just the facts

92

29%

Community steward

65

21%

Catalyst for community conversation

61

20%

Investigative watchdog

38

12%

News breaker, getting the story first

33

11%

News explainer, providing knowledge

20

6%

Other

6

2%

7g. What is the least important role your newspaper seeks to play in the community?

 

n size

%

News breaker, getting the story first

27

19%

Disseminator of just the facts

18

13%

News explainer, providing the knowledge

15

11%

Community steward

13

9%

Catalyst for community conversation

10

7%

Investigative watchdog

4

3%

Other

62

43%

7h. Mean ranking for importance of newspaper roles.

 

MEAN

News explainer, providing knowledge

5.09

News breaker, getting the story first

4.77

Investigative watchdog

4.65

Catalyst for community conversation

4.05

Community steward

3.91

Disseminator of just the facts

3.71

Other

2.11

8. What percent of your readers are best described as streakers?

MEAN: 35.08

 

n size

%

0%

1

0%

1-19%

30

10%

20-39%

147

49%

40-59%

85

28%

60-79%

37

12%

80-99%

3

1%

100%

0

0%

8b. What percent of your readers are best described as strollers?

MEAN: 40.95

 

n size

%

0%

0

0%

1-19%

18

6%

20-39%

115

38%

40-59%

109

36%

60-79%

56

18%

80-99%

7

2%

100%

0

0%

8c. What percent of your readers are best described as scholars?

MEAN: 23.88

 

n size

%

0%

0

0%

1-19%

95

31%

20-39%

164

54%

40-59%

32

11%

60-79%

9

3%

80-99%

3

1%

100%

0

0%

9. Have you altered the design of your pages in the last five years to make news and information more easily accessible?

 

n size

%

Yes

316

89%

No

41

12%

9b. How did you alter your design?

 

n size

%

Improved packaging/Layout/Design

63

21%

Improved graphics/More graphics

57

19%

More/Improved rails, skyboxes, reefers, promos, teasers

54

18%

Changed typography/Font size

51

17%

Improved organization of sections/ Anchored content

40

13%

Redesigned (unspecified)

37

12%

New sections/Features

34

11%

More sidebars/Breakouts

31

10%

Changed width/50 Web/7 Column

30

10%

More/Improved briefs, summaries, digests

29

10%

Shorter stories/Fewer jumps

24

8%

More points of entry/Access

17

6%

E-mail links to staff/Web site links

15

5%

Report continued in Topline Part Three...

[<<< Back to Topline Part 1] [To Topline Part 3 >>>]

[Table of Contents] [Highlights] [Detailed Findings 1] [Detailed Findings 2]
[Detailed Findings 3] [Topline Results] [Press Release]