Embargoed for Release
Thursday, July 26, 2001, 1 p.m.

Journalism Interactive

New Attitudes, Tools and Techniques
Change Journalism's Landscape

A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers

Conducted by:
Campaign Study Group
Springfield, Virginia

Topline Part Three (Questions 10-23b)

10. What percent of the average reporter's news gathering is done by phone?

MEAN: 42.78

	n size	%
0-19%	10	3%
20-39%	106	32%
40-59%	158	47%
60-79%	53	16%
80-100%	8	2%

10b. What percent of the average reporter's news gathering is done by e-mail?

MEAN: 7.64

	n size	%
0-19%	254	94%
20-39%	16	6%
40-59%	0	0%
60-79%	0	0%
80-99%	0	0%
100%	0	0%

10c. What percent of the average reporter's news gathering is done in the field?

MEAN: 39.90

	n size	%
0-19%	20	6%
20-39%	124	37%
40-59%	139	42%
60-79%	48	14%
80-100%	4	1%

10d. What percent of the average reporter's news gathering is done via Lexis-Nexis?

MEAN: 3.41

	n size	%
0-19%	136	98%
20-39%	3	2%
40-59%	0	0%
60-79%	0	0%
80-99%	0	0%
100%	0	0%

10e. What percent of the average reporter's news gathering is via the Internet?

MEAN: 9.97

	n size	%
0-19%	257	86%
20-39%	40	13%
40-59%	2	1%
60-79%	0	0%
80-99%	0	0%
100%	0	0%

10f. What percent of the average reporter's news gathering is done by other means?

MEAN: 7.71

	n size	%
0%	15	48%
1-19%	11	36%
20-39%	4	13%
40-59%	1	3%
60-79%	0	0%
80-99%	0	0%
100%	0	0%

11. Do you believe it is desirable to ascertain what is on the minds of your readers?

	n size	%
Yes	352	99%
No	2	1%

11b. Do you use this information to help shape your news coverage?

	n size	%
Yes	275	98%
No	7	3%

12. Does your newsroom use polls to help spot trends important to your news coverage?

	n size	%
Yes	149	43%
No	195	57%

13. Do you permit "roaming" or "beat development" days when reporters may go out and learn about a community, but don't have to turn in a story?

	n size	%
Yes	279	80%
No	68	20%

14. Do your reporters post queries on your Web site as part of your reporting efforts?

	n size	%
Yes	124	35%
No	226	65%

15. What other ways do you interact with your readers in ongoing coverage?

	n size	%
E-mail, voice mail or Web tip line	280	79%
Op-Ed Community Forum pages	275	78%
News meeting visitors	181	51%
Published reader feedback—not letters to the editor	178	50%
Reader articles	164	47%
Reader advisory boards	147	42%
Web chat groups	94	27%
Community publishing	55	16%
Ombudsman/Reader Advocate	54	15%
Self-publishing opportunities	31	9%
Other	72	20%

16. Do you think that attempting to engage the public on hot topics is a proper role for the newspaper?

	n size	%
Yes	302	89%
No	36	11%

17. Have you convened conversations about a key community issue outside of the newsroom?

	n size	%
Yes	200	56%
No	156	44%

17b. If so, how?

	n size	%
Town hall meetings	127	64%
Focus groups	111	56%
Discussion groups, study circles	88	44%
Conferences	46	23%
Action teams	8	4%
Reading groups	6	3%
Mock juries	2	1%
Other	22	11%

17c. Who from the newsroom attends?

	n size	%
Key editors	168	85%
Assigning editor or team leader	82	42%
Reporters working the story	145	74%
Editorial board members	87	44%
Open invitation to the newsroom	94	48%

18. If you use any of the above interactive tools (Questions 14-17), which have been most effective and why? Can you cite a successful example?

	n size	%
Discussion Groups/Reader Advisory Boards	51	24%
Town Hall Meetings	50	23%
Reader Feedback (letters, e-mail, voice mail)	44	21%
Focus Groups	40	19%
Web site Discussions/Bulletin Boards	22	10%
Other	21	10%
Op-Ed/Community Forum Pages	17	8%
Meeting with visitors	14	7%

19a. Should a newspaper have a broader community role beyond printing the news?

	n size	%
Yes	302	87%
No	44	13%

19b. If yes, explain.

	n size	%
Define agenda/Be opinion leader	65	24%
Be a community leader/Good corporate citizen	65	24%
Open/Facilitate discussion of issues	45	16%
Catalyst for change/Seek solutions	45	16%
As member of community, contribute staff/monetary resources	29	11%
Encourage Community building	23	8%
Educate/Explain complex issues	22	8%
Watchdog/Seek truth	11	4%
Other	11	4%
Sponsor events	7	3%

20. Do you require your reporters and editors to include in their stories possible solutions to community problems?

	n size	%
Always	31	9%
Most times	81	24%
Sometimes	168	49%
Never	64	19%

21a. Do you make a conscious effort to ensure that all potential stakeholders are represented in your stories?

	n size	%
Always	163	46%
Most times	149	43%
Sometimes	37	11%
Never	2	1%

21b. If so, how do you do it?

	n size	%
Reporter-editor brainstorming	138	85%
Active reporter solicitation of more than the obvious stakeholders	102	63%
Reader feedback	62	38%
Team input	50	31%
Other	14	9%

22. Do you make a deliberate effort to report on the choices or trade-offs a community might need to make to address a community issue?

	n size	%
Always	68	20%
Most times	131	38%
Sometimes	133	38%
Never	16	5%

23a. Have you made a conscious effort to move away from "framing" or pegging your stories around conflict?

	n size	%
Yes	163	52%
No	149	48%

23b. What other frames have you found useful for telling meaningful stories?

	n size	%
Impact on people/Stakeholders/Community	37	33%
Important issues	25	22%
Problem identification and solutions	18	16%
Community needs/Concerns	12	11%
Conflict is a good frame	9	8%
Explanatory/Historical/How we got here	8	7%
Trends/Change	8	7%
Outstanding Individuals	8	7%
Other	8	7%
Storytelling/Narrative approach	7	6%
Connection to broader issues	3	3%

Report continued in Topline Part Four...