Research - Journalism Interactive

Embargoed for Release
Thursday, July 26, 2001, 1 p.m.

Journalism Interactive

New Attitudes, Tools and Techniques
Change Journalism's Landscape

A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers

Conducted by:
Campaign Study Group
Springfield, Virginia

Topline Part Four (Questions 24-34b)

24. Have you added any non-traditional newsroom positions to improve community coverage?

 

n size

%

Reader Advocate/Ombudsman

27

28%

Community Coordinator

25

26%

Public Editor

19

20%

Interactive Editor

18

19%

New Initiatives Editor

7

7%

Other

30

31%

25. Are you systematically diversifying sources and voices in the newspaper by...?

 

n size

%

Developing a new source list

162

78%

Use of citizen reporters

29

14%

Civic mapping

30

15%

Other

46

22%

26. What has been the most innovative idea in your newsroom in the last 5 years?

 

n size

%

Restructured beats/Teams/Edition zones

75

31%

Use of technology in reporting

45

18%

Use of reader feedback (forums, advisory groups, phone-in)

38

16%

Specific story mentions

29

12%

Restructured management style/Encourage interaction among staff

24

10%

Other

16

7%

Restructured style (more narrative/explanatory/solutions/hard news)

13

5%

Cooperative efforts (with TV, other newspapers, ideas from others)

11

5%

Enterprise reporting

9

4%

Expanded/Improved staff

9

4%

Added e-mail addresses to bylines

6

2%

27. Which story or stories have you done in the past 5 years that have had the most impact on your community?

 

n size

%

Corruption/Mismanagement/Uneven regulation enforcement

40

16%

Regional economic/Growth and development

32

13%

Education/Schools

31

12%

Profile of specific industry

31

12%

Diversity/Race relations/Immigration/Changing communities

28

11%

Health/Medical issues

24

9%

Specific crime story

22

9%

Environmental impact

20

8%

Specific disaster (fire, flood, bombing accident)

17

7%

Social services/Welfare/Poverty/Public housing

17

7%

Youth at risk (drugs, gangs, violence)

17

7%

Other hard news stories

17

7%

Other feature stories

15

6%

Infrastructure (roads, housing)

13

5%

Other (unspecified)

10

4%

Drugs/Alcohol abuse/DUI

8

3%

Investigation of public records

6

2%

Candidate profiles/Voter education

3

1%

28. How is the kind of journalism that you practice today different than it was 10 years ago?

 

n size

%

Different design

181

56%

Different narrative techniques

170

52%

New beats

169

52%

Different relationships with readers

70

22%

Other

205

63%

29. Has your newsroom partnered on new coverage with other local organizations?

 

n size

%

Local commercial or cable TV station

161

69%

Radio

79

34%

Local college or university

74

32%

Community organizations

56

24%

Public television station

49

21%

Community access television

27

12%

Other

23

10%

Public libraries

20

9%

29b. Which partnerships have been most successful?

 

n size

%

Local commercial or cable TV station

62

41%

None successful/not accessed yet

20

13%

Local college or university

20

13%

Radio

18

12%

Other

15

10%

Community organizations

14

9%

Public television station

8

5%

Other newspapers

6

4%

Public libraries

3

2%

Community access television

1

1%

30. Do you offer readers any opportunities to publish their own stories or ideas (other than letters to the editor)?

 

n size

%

Yes

249

72%

No

99

28%

30b. If yes, where?

 

n size

%

In the newspaper

114

46%

On the editorial pages

177

72%

In zone sections

32

13%

On Web sites

40

16%

Other

35

14%

31a. Do you use the tools and techniques of so-called civic or public journalism?

 

n size

%

Yes

163

45%

No

144

40%

Don't know

53

15%

31b. Do you...?

 

n size

%

Embrace the label "civic journalism"

70

24%

Recoil from the label

35

12%

Like the philosophy and tools, dislike label

169

58%

Dislike the philosophy and tools as well as the label

33

11%

32. What core competencies do you most value in hiring today's reporters and editors?

 

n size

%

Writing/Grammar skills

123

40%

No change in skills desired

112

36%

Intelligence/Ability to think critically/Problem solver

90

29%

Attitude/Dedication to journalism/Enthusiasm

86

28%

Ability to execute enterprise/Initiative/ Aggressiveness/Curiosity

81

26%

Reporting skills

65

21%

Accuracy/Fairness

47

15%

Other

34

11%

Broad knowledge/Diverse background

32

10%

People skills

28

9%

Community awareness/Understanding

25

8%

Verbal skills

21

7%

Computer/Internet literacy

20

6%

Able to learn/Adaptable

20

6%

Experience

19

6%

Investigative/Research skills

19

6%

Ethics/Integrity

16

5%

Creative/Go beyond obvious

10

3%

Healthy skepticism

5

2%

33a. Are you satisfied with your newsroom's level of interactivity with readers?

 

n size

%

Yes

93

27%

No

252

73%

33b. For the future, do you believe the health of the newspaper business depends on...

 

n size

%

More interactivity with readers

308

90%

Less interactivity with readers

1

0%

The same as now

33

10%

34a. Gender

 

n size

%

Male

262

76%

Female

85

25%

34b. Number of years in the business?

 

n size

%

Less than 10 years

15

4%

10-19 years

95

27%

20-29 years

168

48%

30-39 years

68

19%

40 or more years

4

1%

Report continued in Press Release...

[<<< Back to Topline Part 3] [To Press Release >>>]

[Table of Contents] [Highlights] [Detailed Findings 1] [Detailed Findings 2]
[Detailed Findings 3] [Topline Results] [Press Release]