Embargoed for Release
Thursday, July 26, 2001, 1 p.m.

Journalism Interactive

New Attitudes, Tools and Techniques
Change Journalism's Landscape

A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers

Conducted by:
Campaign Study Group
Springfield, Virginia

Topline Part One (Questions 1-6b)

Editors Survey

n=360

June 2001

1. How is your newsroom organized?

2. What percent of your reporting staff is deployed on the basis of geography?

MEAN: 37.21

	n size	%
0%	4	1%
1-19%	57	17%
20-39%	119	36%
40-69%	113	34%
70-99%	40	12%
100%	1	0%

2b. What percent of your reporting staff is deployed on the basis of topic or subject area?

MEAN: 64.24

	n size	%
0%	0	0%
1-19%	10	3%
20-39%	33	10%
40-69%	124	36%
70-99%	162	47%
100%	17	5%

	n size	%
More than 10 years ago	123	34%
Same as 10 years ago	172	48%
Fewer than 10 years ago	65	18%

3b. Compared to 10 years ago, how many counties does your paper cover?

	n size	%
More than 10 years ago	83	23%
Same as 10 years ago	222	62%
Fewer than 10 years ago	55	15%

3c. Compared to 10 years ago, how many school districts does your paper cover?

	n size	%
More than 10 years ago	116	32%
Same as 10 years ago	188	52%
Fewer than 10 years ago	56	16%

4. Compared to 10 years ago, how many full-time reporters do you have to cover these municipalities?

	n size	%
More than 10 years ago	156	43%
Same as 10 years ago	88	24%
Fewer than 10 years ago	116	32%

4b. Compared to 10 years ago, how many part-time reporters do you have to cover these municipalities?

	n size	%
More than 10 years ago	97	27%
Same as 10 years ago	213	59%
Fewer than 10 years ago	50	14%

4c. Compared to 10 years ago, how many part-time stringers do you have to cover these municipalities?

	n size	%
More than 10 years ago	116	32%
Same as 10 years ago	170	47%
Fewer than 10 years ago	74	21%

5. What topics does your paper cover more today than 5 years ago?

	n size	%
Education/Schools	82	25%
Healthcare/Medical/Fitness	77	24%
Business/Entrepreneurship/Personal finance	70	22%
Development/Growth (land/water/energy)	68	21%
Environment	61	19%
Lifestyle/Family	45	14%
Technology/Internet	45	14%
Regional/Community news	38	12%
Demographics/Diversity/New populations	34	11%
Other	27	8%
Transportation	26	8%
Politics/Government	25	8%
Religion	25	8%
Entertainment/Arts	24	7%
Specific Industries	23	7%
Sports	22	7%
Outdoors/Recreation/Travel	17	5%
Crime/Courts	17	5%

5a. Why are you covering these topics more?

	n size	%
General interest/Reader interest (includes survey results)	97	46%
Community change/Changing society/Issues in this market	89	43%
Editorial decisions/Priority	20	10%
Expanded staff/Dedicated resources	10	5%
Targeted interest/Reach specific readers	9	4%
Be competitive with other news outlets/It sells	4	2%
Other	4	2%

5b. What topics does your paper cover less today than 5 years ago?

	n size	%
Meetings (including city hall, local government, school boards)	226	75%
Government/Government process/Politics	76	25%
Crime/Courts	62	21%
Beyond community (Region, State, Nation, World)	21	7%
Lifestyles/Festivals/Society page/ Announcements	20	7%
Specific industries	17	6%
Other	58	19%

5c. Why are you covering these topics less?

	n size	%
Reassigned staff/fewer staff	87	55%
Editorial decision/cover other areas	44	28%
Less reader interest	34	22%
Story over/No longer compelling	22	14%
Other	8	5%

6. Do you publish e-mail addresses for your reporters?

	n size	%
With every story	199	58%
On a Web site	120	35%
For enterprise stories only	21	6%
At the option of the reporters	23	7%
Not at all	69	20%

6b. Do you publish phone numbers for your reporters?

	n size	%
With every story	148	44%
On a Web site	93	28%
For enterprise stories only	21	6%
At the option of the reporters	21	6%
Not at all	118	35%

Report continued in Topline Part Two...