Research - Journalism Interactive

Embargoed for Release
Thursday, July 26, 2001, 1 p.m.

Journalism Interactive

New Attitudes, Tools and Techniques
Change Journalism's Landscape

A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers

Conducted by:
Campaign Study Group
Springfield, Virginia

Topline Part One (Questions 1-6b)

Editors Survey

n=360

June 2001

1. How is your newsroom organized?

 

n size

%

Traditional beats

218

61%

Teams

17

5%

Traditional/Team combo

117

33%

Other

7

2%

2. What percent of your reporting staff is deployed on the basis of geography?

MEAN: 37.21

 

n size

%

0%

4

1%

1-19%

57

17%

20-39%

119

36%

40-69%

113

34%

70-99%

40

12%

100%

1

0%

2b. What percent of your reporting staff is deployed on the basis of topic or subject area?

MEAN: 64.24

 

n size

%

0%

0

0%

1-19%

10

3%

20-39%

33

10%

40-69%

124

36%

70-99%

162

47%

100%

17

5%

3. Compared to 10 years ago, how many towns/townships does your paper cover?

 

n size

%

More than 10 years ago

123

34%

Same as 10 years ago

172

48%

Fewer than 10 years ago

65

18%

3b. Compared to 10 years ago, how many counties does your paper cover?

 

n size

%

More than 10 years ago

83

23%

Same as 10 years ago

222

62%

Fewer than 10 years ago

55

15%

3c. Compared to 10 years ago, how many school districts does your paper cover?

 

n size

%

More than 10 years ago

116

32%

Same as 10 years ago

188

52%

Fewer than 10 years ago

56

16%

4. Compared to 10 years ago, how many full-time reporters do you have to cover these municipalities?

 

n size

%

More than 10 years ago

156

43%

Same as 10 years ago

88

24%

Fewer than 10 years ago

116

32%

4b. Compared to 10 years ago, how many part-time reporters do you have to cover these municipalities?

 

n size

%

More than 10 years ago

97

27%

Same as 10 years ago

213

59%

Fewer than 10 years ago

50

14%

4c. Compared to 10 years ago, how many part-time stringers do you have to cover these municipalities?

 

n size

%

More than 10 years ago

116

32%

Same as 10 years ago

170

47%

Fewer than 10 years ago

74

21%

5. What topics does your paper cover more today than 5 years ago?

 

n size

%

Education/Schools

82

25%

Healthcare/Medical/Fitness

77

24%

Business/Entrepreneurship/Personal finance

70

22%

Development/Growth (land/water/energy)

68

21%

Environment

61

19%

Lifestyle/Family

45

14%

Technology/Internet

45

14%

Regional/Community news

38

12%

Demographics/Diversity/New populations

34

11%

Other

27

8%

Transportation

26

8%

Politics/Government

25

8%

Religion

25

8%

Entertainment/Arts

24

7%

Specific Industries

23

7%

Sports

22

7%

Outdoors/Recreation/Travel

17

5%

Crime/Courts

17

5%

5a. Why are you covering these topics more?

 

n size

%

General interest/Reader interest (includes survey results)

97

46%

Community change/Changing society/Issues in this market

89

43%

Editorial decisions/Priority

20

10%

Expanded staff/Dedicated resources

10

5%

Targeted interest/Reach specific readers

9

4%

Be competitive with other news outlets/It sells

4

2%

Other

4

2%

5b. What topics does your paper cover less today than 5 years ago?

 

n size

%

Meetings (including city hall, local government, school boards)

226

75%

Government/Government process/Politics

76

25%

Crime/Courts

62

21%

Beyond community (Region, State, Nation, World)

21

7%

Lifestyles/Festivals/Society page/ Announcements

20

7%

Specific industries

17

6%

Other

58

19%

5c. Why are you covering these topics less?

 

n size

%

Reassigned staff/fewer staff

87

55%

Editorial decision/cover other areas

44

28%

Less reader interest

34

22%

Story over/No longer compelling

22

14%

Other

8

5%

6. Do you publish e-mail addresses for your reporters?

 

n size

%

With every story

199

58%

On a Web site

120

35%

For enterprise stories only

21

6%

At the option of the reporters

23

7%

Not at all

69

20%

6b. Do you publish phone numbers for your reporters?

 

n size

%

With every story

148

44%

On a Web site

93

28%

For enterprise stories only

21

6%

At the option of the reporters

21

6%

Not at all

118

35%

Report continued in Topline Part Two...

[<<< Back to Detailed Findings 3] [To Topline Part 2 >>>]

[Table of Contents] [Highlights] [Detailed Findings 1] [Detailed Findings 2]
[Detailed Findings 3] [Topline Results] [Press Release]